Ribcraft USA have announced the successful launch of their redesigned website, www.ribcraftusa.com. The new interactive website, created using the latest in web technology and multi media applications and featuring improved photography, new colors and design elements raises the bar for website design. As one of the more sophisticated websites in the industry, the site includes advanced image galleries, video testimonials, and an innovative Build a RIB component.

“We set out to create the best site in the industry. We believe we accomplished this goal and created a site that more truly represents the character and quality of the Ribcraft brand and line of RIBs. In doing so, we launched a site with improved aesthetics that speaks to visitors and draws them in by providing an interactive and personalized experience that is easy, fun, and intuitive”, explained Matthew Velluto, Ribcraft USA’s Director of Marketing.

The site provides visitors with a personalized interactive experience that allows them to immediately identify and tailor the information to their exact interests. The redesign focused on putting the company’s product line and each model in a more central role by taking a multi-media approach to specifications, features and options. This is highlighted through high quality photography; video testimonials and a new one of a kind Build a RIB feature.

Conveniently housed within each of the Ribcraft model’s microsites, the Build a RIB section gives the customer the ability to interact with options, see color choices, and when they feel they’re ready submit their perfect RIB for a quote. Options are brought to life through interactive galleries of crisp photography and concise text based descriptions allowing visitors to see exactly what each option looks like and its specific purpose.

This interactive approach is accomplished through using a combination of Flash and HTML in an effort to keep the site modular and easy to load. By delivering content and images in flash format, the site gives visitors a richer experience, immersing them first hand into what it’s like to own a Ribcraft. In addition to the model centric approach, the site features an improved News/Events section.

All photography on the site has been updated with fresh, crisp, concise and exciting views that more accurately portrays the products. The main feature photos found on all entry pages constantly rotate to guarantee a fresh experience with each visit.

For further information contact Matthew Velluto, RIBCRAFT USA, LLC. 30 Doaks Lane at Little Harbor, PO Box 463, Marblehead, MA 01945. t. 781.639.9065

email: mvelluto@ribcraftusa.com
web: www.ribcraftusa.com

September 2005