HotRIBS - The online RIB Magazine
[ news ]
  # 054


This year's Southampton Boat Show saw the launch of Target 1,000, a fantastic new prize competition to encourage regular sea-users and boat owners to join RNLI Offshore.

Target 1,000 got off to a flying start at this year's Southampton Boat Show which saw the launch of a new prize competition to encourage regular sea-users and boat owners to join Offshore, the Royal National Lifeboat Institution's membership grade for sea users.

480 new members signed up to Offshore at Southampton this year, a staggering 57% increase on last year's show. Each new member was entered into a Prize Draw to win one of £10,000 worth of prizes generously donated by the competition sponsor, Avon Inflatables and other marine companies.

Target 1,000, will also run at Dive 2000 in October and the London Boat Show in January 2001, with the overall objective to gain 1,000 new Offshore members, worth a potential annual income to the RNLI of £50,000. Sharon New, Offshore Recruitment Manager commented;

"I am absolutely delighted with the response to our new initiative, Target 1,000. Our new members' contribution is very valuable to the running costs of the lifeboats and it is good to be able to give members something in return for their commitment to us." Everyone who joins Offshore at the shows automatically receives one of 1,000 prizes, which they draw at the stand just after they sign up, with many of the prizes redeemable on the day.

In addition to the prizes donated by Avon, prizes have also been supplied by Andark, Compass Watersports, Douglas Gill, Helly Hansen, International Coatings, IPC Magazines, Marine Publishing Company Ltd, Pains Wessex, Sowester-Simpson Lawrence Ltd, Sunseeker International, Wild Ones & Wine of Australia.

As an added bonus the 1,000 members will be entered into a major prize draw for an Avon Rollaway Inflatable Boat worth around £1,850 which will be drawn after Target 1,000 is complete.

Details of Offshore can be obtained from RNLI Supporter Recruitment. Telephone: 01202 663305 Fax: 01202 663238